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, and try to "hold on" to the level of the computer intelligent human opponent. It is exactly this says Martin Ringle:"The task they perform in this, need not be so, what is typical for human beings: their internal structure does not have to be similar to the human psychological structure and principles of their actions do not aim to promote the creation of the theory of human intelligence."Computer - this is not a "machine", but not the intellectual level of the phenomenon, and the phenomenon of culture iconic sistemkultury intermediate between the "world of things" and "the world of men."But in the culture of the iconic computer systems brings new understanding of the mediating function of the sign and sign systems architecture, as a fundamentally new type of literaturnoaudiovizualnogo text, which is due samotransformiruyuschimsya planted inside the program and dialogue with a man (and a new "language of dialogue" to the same extentToday math output "bracketing" to communicate with a computer in a modern technique of printing outputs from the mind of the reader a very complex process of the emergence of the printed page). So we come to the three-level model of the "cultural" universe "in rem World" - "the world of texts" - "the world of men."We would like to emphasize the fundamental allocation in the cultural universe of a mediation layer iconic cultural systems, it qualitatively new state, which puts it in a developed screen culture.If we are so broad and culturally deeply understand the computer - the basic tools of computer science, it is clear that the computer itself takes on a different meaning. It reveals its true face, proving not so much a natural as a fundamentally humanitarian science.And thus, perhaps, "grain" entirely different, only now beginning to emerge communicative cycle science. It is not for nothing that the main problems of computer science have now become problems of language and structure of the on-screen speech, problems of dialogue and communication networks, problems of mental culture of the user.We understand now how deeply provincial attitude of some cultural figures to the computer based on the familiar principle «noli me tangere!» - «Do not touch me!" How superficial statement about the invasion of the computer culture.It would be better to treat the development of computer kinds of screen culture as the search for new social and cultural space.And although the process of blind searches, no doubt, make a lot of naive mistakes, and instead of opening new lands still trapped territory already "mastered" old culture gradually brightens real vocation screen culture:the opening of new socio-cultural "ecological niches" that traditional culture can not in principle to master the technological reasons.
We have come to understand that the culture of the screen makes no sense "attack" on the other two types of traditional culture.Screen culture can develop only in the context of inseparable "Three Cultures", which threatens to lead over the formation and deformation of its self-consciousness.