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Fairy tales of the Viennese wood
WATCH THE FILM ГАЙ РИЧЧИ ONLINE But their circulation is calculated by tens of thousands of copies, while the circulation of competitors among cheap and expensive mass media are expressed in millions, income as those and other advertising are even more striking contrast.A special place in contemporary Western media belongs zhurnalamdaydzhestam. Etymologically, the name associated with the process of digestion."Digesting" the taste a huge amount of information and the phenomena of social or cultural life, such magazines are designed to "facilitate" the reader the task of not only production, but also understanding of information about events in the world - for him it makes the editor digests.With its definitive editorial opinion they often exclude the need for the reader to think at all, thereby reducing power, and ultimately the desire to think independently. If kakoylibo log can have a direct influence on the habits and the mindset of its readers, it is, of course, first of all to digest.Circulation digests reaching astronomical figures, make this type of publication in a kind of public institution. As all digests have a definite political identity: like most magazines, they stick to reactionary positions.Another kind of simplified editions created for people who are "too busy to think" - this comic magazines. They are a derivative product komikstrips - comic strips in newspapers, initiated by the "World" Pulitzer Prize in 1896 a series of "Yellow Kid" cartoonist Autkolta.Shortly after, the pages of "NyuYork Herald" has another character comics - Buster Brown, who served as the prototype for all modern supermen - athletic giants with large necks and strong jaws. Comics of all kinds, including horror and erotica, along with advertising have become a powerful incentive distribution of newspapers.In 1930, they started printing and separately in the form of magazines and books of small size. Twenty years later, advertising "Fawcett Comics Company" has already alerted the world about the new publishing Flood: comic magazines sold just a month and folded in a row, would cover 1/25 of the distance from the Earth to the Moon.Most clearly reveal the nature and depth of the changes that have occurred in the bourgeois mass media, can, perhaps, only the same 'roll era. " To this end, it is appropriate to recall here full of hope and faith statements of one of the leading magazines of the first half of XIX century. - "Edinburgh Review":" Untrained audience unlikely to read the book, no matter how cheap they are and how to become popular as they are written. The very fact that the book got bought, began to read, shows a certain level of cultural development.But the "news" read everything, and even the peasants, servants on the farm laborers viewed, at worst overlook those articles, the events of the nearest town.Using this channel, wise champions of universal education and improvement of mankind will be able to, along with the political news and current events, to spread the deepest knowledge and easily entice all classes, even the lowest, on the path of broad education ";A little more than a century, and the American researcher Harry Overstreet, despite its political conservatism, states in his book "A mature mind" different point of view: "The formation of our consciousness permanently affect four public institution - the press, radio, film and advertising.Having established this, you should ask a question of psychology: does their influence growth of the human mind or not?