Audience.The principle of "know your audience" is crucial for advertising films. The commercial success of the film is directly related to the technique, style and interpretation of the theme, which is always download the film Do Raaste
and addressed to a man. Whom to shoot. The promotional film, you can shoot the actors, but I do not like.I believe that real people in real situations look convincing if chutchut adjust their behavior on camera. Such an approach is more practical. Engineers know how to use the tools and surgery - scalpels, etc. Put the terms of reference to the actor, and it will look like a black sheep.If you are shooting in a factory and you need to select a certain type of people, I ask the master to show the most agile and smart employees. It was then, and so I choose their "actors". As a rule, they look natural and effective. Remember, this is you learn from them, and not vice versa.First, I do not force the actors to do what they do in a normal situation. Secondly, I have never painted the dialogues. I explain the situation and figure out how they would have behaved and what they would say in normal circumstances. I tell them your idea and give an opportunity to express her own way. Animation and special effects.Animation, graphics or computer effects - an excellent means of advertising films. There is a material that is not technically possible to remove the factory or by a physical object, for example, to compare two ways of development chegolibo in space and time. Make it simple, but effective help animation.Special effects, with moderate use of diversity film. This is a convenient way to compare the training and the final result. Suppose you're shooting a film about the research in the field of agriculture and floriculture. Such a film can not do without scenes of laboratory studies, people bent over microscopes, etc.etc. These pictures look pretty boring. Laboratory show in one corner of the frame, and the other - a panorama of dozens of bright flowering fields, taken from a helicopter, and the movie will look quite differently. This is only the simplest of all possible visual effects. The main thing is this:If you rent a video at your disposal there is a huge number of effects, the use of which in the movie would be too expensive, but that can completely change your film. Humor. Humor is a key element of advertising films, especially in England.British filmmakers almost can not do without the help of John Cleese, who plays dupe English lawyer in the movie "A Fish Called Wanda." He not only wrote scripts for commercials, but also brilliantly performed the title role.The most traditional method - a dupe, falling into a ridiculous situation, because I do not know what is correct.
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Laurel and Hardy piano dragged into the house through the window, the hapless sailor builds a boat, not listening to good advice, and the first descent, it goes to the bottom. Incorrect operations are contrasted correct.As I said, the humor is not only used for commercial or educational films.