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and recognized that in the experience of the different people are common.While the camera is not subject to subjective influences and simply provides a way of thanks to a mechanical device, a lens, shutter speed, the camera position, etc., operators Figure 2 In the search for an intelligible form to a complex picture of the human perception of seeking and, if necessary, create a simple form.Straight lines can be extended using a visual projection. Ward. Compose the shot, in the movies and on TV operator can be exposed to these influences, if he does not learn to "see a professional."A great many pictures taken on vacation, do not reflect the desired because the person making the picture did not look through the viewfinder as it should. He took a picture of what he thought was in the frame, not bothering to look critically at the viewfinder.The ability to see the image as the camera sees it, involves training the eyes, and thinking. Understanding how we see the image is the first step to controlling the visual communications. How the brain responds to visual information Most of the mechanisms that characterize the perception has been allocated in the framework of Gestalt psychology.Gestalt - the German word for "form"; gestalt of the opinion that we are responding to a holistic way, rather than isolated visual elements of which it is composed.We're not trying to make out fine details perceived forms and objects, and choose to perceive only what is necessary for an understanding of what we see in general. Perception of the degree of generalization may depend on how plausible a particular object.Our perception is only responsible to what we see in this particular moment. We can improve our visual concentration, if we feel that this is necessary, but the reinforcement of visual attention is only possible for a short time. In the perceptual system objects are usually grouped into simple organizational system.The time required for the recognition of an object is very small and depends on how the image familiar perceiving subject and exactly what he expects to see.The observer can perceive a large and complex in structure panoramic view, which he sees every day, so expect to see a time, inadequate for the perception of such a complex and ambiguous forms.Trying to find the best interpretation of the available visual information, we use some of the "verbatim" the principles of perception, which include a selection of the same shape and size. Same forms are grouped together to form the picture conditioning movement of the eyeball.The "good" shape, which makes an impression on people, and that is easy to comprehend, simple, regular, symmetrical and does not change over time. The "bad" form that does not have these qualities, the perceiving subject is modified to fit the "good" as a form.