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Fairy tales of the Viennese wood
In conjunction movie Communication and the Communication Arts. N. Y., 1955, p. On the contrary, the function should be television approval of such a representation of a man as he can and should be, because people - to develop creation and development - his birthright.For this development it is necessary to stimulate the action of new experiences and new ideas, not the set of mindless entertainment that it offers so much ... Therefore, the television to the extent a contribution to individual and social benefit to which it projects a "good" images .To the extent that it projects a trivial, stereotypical images, television serves and contributes to the cultural and social degradation ... Television should be aware of their institutional power, their responsibilities and find its proper form and content that would meet his high purpose.Rejection of "child" of entertainment, which found itself a kindred spirit on Wednesday on television, does not imply rejection of all kinds of entertainment. But in the name of no more than just good taste to get rid of annoying vulgarity, that so often today, dragged under the guise of entertainment.No matter what the pollsters, the vulgarity - that's not what he wants the viewer. Although, if only because there is no average viewer, and there are many viewers with a variety of flavors, different levels of development.And while all of them characterizes the overall positive feature - the ability to perceive good, especially when the bad and do not offer ...Man today is an urgent need for models that could serve as a model on which you can create yourself that can help you learn how to work on yourself, get rid of the errors inherent in environment, and stereotypes of thinking, formed training.Television can contribute to achieving this goal is not that will distract the audience from its core business, but the fact that it will provide a program that will help download movie in a bundle and make life more active, comprehensive, humane.That these goals should devote themselves to television, giving people not so much what they wanted as the best of what you can give the "establishment" criteria for social good, not commercial profits ", embodied primarily in advertising, as called Ashley Montagu, remains in good intentions.In reality, things are quite the opposite. And so it is no accident it is believed that just as advertising in the most concentrated form of some common features appear throughout popular culture:a tendency to manipulate the human psyche, depriving the person of reasonable self-control ability, forcing it to the desired type of behavior and way of thinking, querying, tastes, and so on. d. In advertising, all these methods are shown in the most naked form.