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Loew also gave all his strength improved cinema and he soon rebuilt the old halls and reinvented them "affordable" as a combination of cinema and "vaudeville".The first such hall, which emerged in 1908, was called the "Royal", and to illustrate the ambition Loeve, suffice to say that on the opening day there appeared a famous Italian tragedian Antonio Moro, perform a scene from Shakespeare.Loew put together in one session live performance and film, and the tickets were cheap, so attracting the middle class, he is not scared of the workers and visitors. A few years later, Loew has reorganized his company, its capital was download the film Love in Paris
and valued at five million dollars. Loew is now involved not so much a movie rental service, as "vaudeville".Carl Lemmlestarshy and his son Charles Lemmlemladshy Meanwhile Zukor, who lived happily on dividends Loeve, continued to study kinodelo. "I traveled all over Europe, all of the United States, see the reaction of the audience, analyzing each picture, which, in my opinion, could interest them." But Zukor not only watched.He also promoted the movie. In 1910, he even traveled to Wiesbaden, where download the film Love in Paris
and rested Carl Lemmle, distributors and producer, to persuade him to start producing feature films. Lemmle refused. But about a year later in New York Lemmle introduced Zukor download the film Love in Paris
and Edwin Porter, a mechanic who became a director, the author of "The Great download the film Love in Paris
and Train Robbery."He mentioned the French film "Queen Elizabeth" with Sarah Bernhardt in the title role. Zukor acquired the rights to the picture for thirty-five thousand dollars. Zukor price did not matter. For him, the "Queen Elizabeth" was a dream come true.Shortly before it dawned Zukor that formula to promote the movie on Wednesday for more advanced viewers should read: "Famous artists in the famous play". These words he scribbled on the back of an envelope kakogoto.According to his book, the movie was to be conserved in theater, he believed that the entertainment upper and middle classes can promote, attract new viewers. "Queen Elizabeth" was the touchstone. His new company Zukor download the film Love in Paris
and called "Famous Artists".Zukor understood that now with Sarah Bernhardt, he can make a prestigious and film, and his own name. To do this, he intended to emphasize the theatrical roots of the film and present it as transferred to the screen theatrical production.He will make a demonstration of the "Queen Elizabeth" event a few years ago to make the event show in odnochastevok "Kristallholle." Zukor rented for the premiere theater "Lyceum" and using Sarah Bernhardt as bait, has invited many theatrical celebrities.The film itself was a rude, fine poor, but ingeniously conceived promotion action: responses to premiere July 12, 1912 were cheers, press called the evening of the first show of the "Queen Elizabeth" a significant cultural event.Today, considering the premiere of the film in the context of a modest history of film - film production, film distribution, kinopolitiki - can recognize the truth of this judgment.