Noah's Ark movie watch online
For example, Leonid Kozlov in Riga could not prove that Eisen was in the "montage of attractions" theoretician of manipulating the mass consciousness. He alleged that Eisen was not, first, because the controllers do not need a theory, as guided by "market conditions."This, of course, is not an argument. The theory can exist they unwritten empirically found and fixed is not a doctrine, but as a practical guide - in short, a situation Eisen, where instead of prose theory. But our friend was wrong and, in fact: the manipulators have such a theory is, well designed by experienced personnel.Eisen was not a theoretician of manipulation because, second, Kozlov said that for him the process was an act of consciousness of the viewer make the advanced world. And this, alas, is not an argument. So what?After all, it's not about the content of the ideas hammered in this case, and Welding of engineering, mechanics effects in relation to the viewer as a passive, unconscious and soulless, impersonal, vneindividualnomu potrebitelyuzapominatelyu ready-made formulas, clichés, stereotypes.(Mao would later say that the masses and the person - a "clean sheet of paper", the forerunner of this understanding - the idea of "Tabula Rasa," but it is a completely different istorikokulturnom context manipulation has nothing to do, apparently, though - the need to think.) So, in principle, the problem can not be put, nor decide how pure film studies.If you look at it broadly, it becomes clear that one of the first theorists of manipulating the mass consciousness, if we take it in its abstract theory, algebraic level. And it is clear why it happened! Otherwise, it could not be - such was its general position in relation to culture and to take it to the masses:They understood only as raw material processing, only as an object of cultural influence, which was unidirectional;do not assume that the masses have their own life and political experience, albeit rudimentary, their spiritual needs, aesthetic needs, their own culture, their attitude to the world, even basic, but self-awareness and that all combine to change the situation, for the most unenlightened viewer thinks and feels and has the installation criteria,akseologichen and it is the subject of culture, and not just an object. Otherwise, by the way, his mind could not have been manipulated and, if it was dead, passive, like a bag, where it is necessary to pour the idea.General led to the incorrect position anticultural concept of art and the viewer to believe that the educator in the name of bright ideas can be accessed with the audience on your own, because after all the onto knows what he needs, and the viewer does not have to think for myself. film Noah's Ark
.So enlightenment without a proper understanding of human culture and is associated with arrogance, a kind of aristocracy, with contempt for the mass, in essence, with the imposition of ideas, a tyrannical intolerance to other ideas, with the proclamation of a concept of exclusivity: the only correct, scientific, etc.And others - lies, byaki, delirium, delusion and Menshevist idealism, say.