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Fairy tales of the Viennese wood


And we can not agree: each is partly right.But you have to install, why does it say it is the "E", which gave rise to it, then find out what it means - konkretnoistoricheski - and that it is regularly said, because was in the air, and its many said download the film шесть дней семь ночей and spelled wanted to say etc.It is necessary to restore the real movement of culture, teamwork thought istorikokulturnyh coordinate system to which all were written and which were moving. So, for example, Leonid Kozlov in Riga could not prove that Eisen was not in the "montage of attractions" theoretical manipulation of mass consciousness.He claimed that Eisen was not, first, because the manipulators do not need theory as guided by "market conditions." This, of course, is not an argument.The theory may be their unwritten and empirically found and download the film шесть дней семь ночей and fixed, not as doctrine, but as a practical guide - in short, the situation Eisen, where download the film шесть дней семь ночей and instead of prose theory. But our friend was wrong and in fact: the manipulators, such a theory is perfectly designed by download the film шесть дней семь ночей and experienced personnel.Eisen was not a theoretician of manipulation because the second, Kozlov said that for him, handling the audience's mind was an act of making good outlook. And, alas, this is not an argument. So what?After all, it's not about the content of hammering ideas, in this case, as in the technique vkolachivaniya, mechanics effects in relation to the viewer as a passive, unconscious and spirituality, impersonal, vneindividualnomu potrebitelyuzapominatelyu ready-made formulas, cliches, patterns and stereotypes.(Mao would later say that the masses and people - a "clean sheet of paper", the forerunner of such understanding - the idea of ​​"tabula rasa", but in a completely different context and istorikokulturnom manipulation has nothing to do, apparently, though - to think.) So, the problem, in principle, can not be put, or solve a purely film history.If you look at it broadly, it is clear that one of the first theorists of manipulating the mass consciousness, if you take it to its abstract theory, algebraic level. It is understandable why this happened! It can not be - that was the total of his position in relation to the culture and to perceive it to the masses:They only understand as raw material processing, just as an object of cultural influence, which was one-way;not assumed that the masses have their own life and political experience, though rudimentary, their spiritual needs, aesthetic needs, its own culture, its relationship to the world, even basic, but self-consciousness, and that all of this together makes a difference, for the most download the film шесть дней семь ночей and unenlightened viewer thinks and feels, and has set the criteriaakseologichen and is the subject of culture, not just an object.


Otherwise, by the way, his mind could not be download the film шесть дней семь ночей and manipulated, and, if it was dead, passive, like a bag, where it is necessary to pour ideas.Overall wrong position led to anti-cultural concept of art and the viewer, to the belief that the educator in the name of bright ideas can address the audience on your own, because after all onto knows what he wants, and the viewer to think he should not.So enlightenment without a proper understanding of human culture and is associated with arrogance, a kind of aristocracy, with contempt for the masses, in essence, with the imposition of ideas, with a tyrannical intolerance to other ideas, with the proclamation of exclusivity its concept: the only true, scientific, etc.And others - lies, byaki, delirium, delusion and Menshevist idealism, say.