They did: they bought an old reel studio "Pate" called "Dream of pearl divers."After Lemmle replayed it in her, he began to give it out to the owners of other theaters. Again random venture grew into a small business, and by October, just buying and giving the chance to rent movies come to him, Lemmle create a full exchange, which brought even more revenue than its theaters.The following year he sold a share exchange to his mentor, Robert Cochrane, and together they began to advance to the Midwest. When in Chicago, local advocates of prohibition have watch the film Doc Martin online
and closed saloons, Cochrane and Lemmle offered each owner of such institutions to transform it into a cinema.Two hundred of them heeded the advice, and exchange Lemmle gladly gave them my films. The case has grown so rapidly that "Lemmle Film Service" was always closely in his headquarters: in the first year they moved three times.But after two years Lemmle opened branches in Minneapolis, Demoyne, Omaha, Memphis, Salt Lake City, Portland, Winnipeg and Montreal. By 1909 Lemmle became the largest distributors in America. By 1911, the company has grown so much that had to be download the film Doc Martin
and transported Lemmle family to New York in order to be closer to the center of events.It is difficult to say to what extent he owed his success to a happy occasion, and to what extent - thought-out plan, but the time for action Lemmle was obviously highly favorable.Nikelodeon Harry Davis, a former warehouse, which houses pieces stodvesti chairs and showing only movies, opened in Pittsburgh, just three months before the "White Front" Lemmle. Earlier films spun in the back rooms or arcades in vaudeville when the audience is already heading for the exit.But nikelodeon become a phenomenon, gave birth to a nationwide moviegoers. Someone has calculated that for profitability, "average weekly nikelodeon had to attend four thousand people. So, with all nikelodeonov number was sixteen million a week, or more than two million a day.And this is just to cover the cost - no profit. "From the bell tower" high culture "movie is not considered art. There were no stars, no one's name does not occur on the screen before the film's title, although the audience gradually began to appear favorites and pet, which they gave their nicknames.That's right, "the girl with curly hair," Mary Pickford into an important bait. The aesthetics of the first movie theater determined. The camera is as if at the most convenient place on the ground and rarely moved.Film ideally suited to the new working class and immigrants, both from the point of view of those who watched the movie, and from the point of view of those who twist.
Lemmle himself too uneducated immigrant, was broadly consistent with the role of promoter of democratic art.He not only created the access to culture, an alternative refined culture of the upper classes, but watch the film Doc Martin online
and guided by a deep personal interest. He created a financial empire, designed to make sense of his aimless life.Lemmle who film Doc Martin
and failed to penetrate even into the lower circles of American industrialists, now headed by the huge company, hosted on the market - with him were outsiders and outcasts, neophytes like himself.