However, the term "intermediary" - and it can not be ignored - is in itself, if you think about it, and some other color - "mediation" in the business sense.Bytuyuschy West myth of total television often creates the concept of universal manipulation, absolute clean brains, imposing certain public tastes, opinions, views, and so on.With this interpretation of the role and nature of television is the leading executor prescribed above functions expounder - in their field - previously download the film Mandi
and developed attitudes and perceptions.Its authorized name is superfluous argument in the manipulation, the very famous - chemto like a "legend" for an agent to smuggle ideological, personal, individual qualities - quite formal, external elements to cover the uniform, anonymous, always equal to itself the point.Possibility of manipulation of public opinion through the press, radio, film and television - the undisputed, repeatedly established fact. No serious scholars, however, have suggested that these possibilities are infinite.Even the most powerful hypnotist, as they say, can not force the victim to cause physical injury to himself - instinct in blurred, capture the brain is stronger hypnotic orders.The idea of вЂ‹вЂ‹leading as a kind of leaders viewers based on a comparison of sterile extremes - gipnotizeramanipulyatora omnipotent and helpless victim, dutifully fulfilling any requirements televnusheniya. Life is more complicated geometric scheme.Possible and, as it turned out, not so difficult to impose a consumer goods company and takoyto takoyto toothpaste company. But not even the most powerful, the most hypnotic television preacher can not make millions of viewers open the window and throw the crowd with his stories. For that to happen, I, the viewer, should be different.Sent me a call or order should I accept as my own deep- seated desire. Thus, the model of unilateral and one-download the film Mandi
and sided broadcasting submission we have to change the model of communication with distinctive feedback process. Leading not only gives us far from our sphere it and our Ambassador to them.It not only recounts her our language, he looks at her with our eyes. Messenger to us from there, he and our authorized representative there. He - Gateway equalizing mutually implicate each other extreme:First, the amount of information, and our lack of knowledge, and second, our need for specific knowledge of and around us lies ready to satisfy her.Contact us - not just the letter of spectators coming to the studio, reviews in newspapers, talk to the coaches and counting televisions taking yesterday takuyuto program, and that, and another, and the third is important, but most important of all original, even before the current statistics Aspiration leader - his ability to be theirfeelings predict feelings of other people, their interest or boredom, the drama of perception or a smile. Of course, in the process of communicating with the audience their leading roles are not equal. The facilitator plays an active, was fond of the function-passive spectator, correction.