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It is often impossible to avoid these stereotypes, for example, if the story takes place on Christmas Day. There are more than a dozen common visual clichГ©s that clearly indicate that we are talking about Christmas.The transition from the cold blue tones street to teplozheltomu cozy light coming from the windows of houses, flickering colored Christmas lights scattered confetti and glitter - all this creates a certain atmosphere and mood. The main disadvantage of these visual clichГ©s is that they are infinitesimal meaning.They are no more than the previously found striking similarity, and therefore easily recognizable visual solutions. They lack novelty or chegolibo another that can maintain the viewer's attention.There is another category of visual patterns, such as the identity of the subject to a particular gender, race or religion, who, regardless of the operator will affect the viewer's perception. Roland Barthes download the film Mulan
and called this kind of visual symbols "mythical."Not in the sense that they belong to the mythology, fairy tales, or are implausible, and that laid down in the "nature" or "archetype" of perception. This unconscious perceptions and beliefs about the world, typical of a certain cultural environment, which are activated when the image contains a reference to a certain position or idea.When watching the news may seem like a crowd at a demonstration consists entirely of active and aggressive people, although it is only a consequence of the operator, who was trying to illustrate the events remove the most "live" picture.The operator simply ignored the thousands more peaceful demonstrators, because they are, in his view, were "visually boring." The shots may include visual installation or sentiment, subconsciously download the film Mulan
and perceived audience.A view through the barred window of his prison cell at the world and the view through the same window inside the camera on the ceiling will cause a very different feeling. Depending on the direction of the viewer feels the shooting and is positioning itself either as a prisoner or a bystander.Gravity of the human psyche to build associative series is often used in a job well done reklamnokommercheskoi shooting, where it is important to fix the relationship between the subject and the fact of having to be originating from the positive consequences. For example, in the commercial form bottle of shampoo Ward.Compose the shot, in the movies and on television immediately precedes the frame, where sealed gorgeous hair - so there is a cause- valued relationship. Look online
. Most visual techniques in advertising photography is not aimed at the obvious and the hidden transfer of commercial information.The most common sequence of cause and effect is this: buy this product - and you will love. If you can not buy it, then you will be loved less.During the perception of the viewer visuals may seem that he came to a particular decision, but in fact this solution in a hidden form is contained in the most visual information.